{"id":2376,"date":"2022-06-01T10:31:31","date_gmt":"2022-06-01T08:31:31","guid":{"rendered":"http:\/\/ws226.juntadeandalucia.es\/iadformaconti\/wordpress\/?page_id=2376"},"modified":"2022-06-01T10:31:31","modified_gmt":"2022-06-01T08:31:31","slug":"la-marca-personal-del-deportista-profesional","status":"publish","type":"page","link":"https:\/\/ws226.juntadeandalucia.es\/iadformaconti\/wordpress\/?page_id=2376","title":{"rendered":"La marca personal del deportista profesional"},"content":{"rendered":"\n\t<section class=\"section\" id=\"section_462248020\">\n\t\t<div class=\"bg section-bg fill bg-fill  bg-loaded\" >\n\n\t\t\t\n\t\t\t\n\t\t\t\n\n\t\t<\/div><!-- .section-bg -->\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row row-collapse row-full-width\"  id=\"row-57522038\">\n\n<div class=\"col small-12 large-12\"  ><div class=\"col-inner\"  >\n\n\n  <div class=\"banner has-hover\" id=\"banner-1398556287\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n            <div class=\"bg fill bg-fill \"><\/div>\n                                    \n                    <\/div><!-- bg-layers -->\n        <div class=\"banner-layers container\">\n            <div class=\"fill banner-link\"><\/div>            \n\n   <div id=\"text-box-1990256191\" class=\"text-box banner-layer x100 md-x10 lg-x10 y5 md-y0 lg-y5 res-text\">\n                                <div class=\"text \">\n              \n              <div class=\"text-inner text-left\">\n                  \n\n<h1 style=\"color: rgb(64 138 107); font-size: 45px;\"><strong>La marca personal del deportista profesional<\/strong><\/h1>\n<h4 style=\"color: rgb(64 138 107);\">4 y 5 de julio, online<\/h4>\n\n              <\/div>\n           <\/div><!-- text-box-inner -->\n                            \n<style scope=\"scope\">\n\n#text-box-1990256191 {\n  width: 91%;\n}\n#text-box-1990256191 .text {\n  font-size: 100%;\n}\n\n\n@media (min-width:550px) {\n\n  #text-box-1990256191 {\n    width: 77%;\n  }\n\n}\n\n\n@media (min-width:850px) {\n\n  #text-box-1990256191 {\n    width: 49%;\n  }\n\n}\n<\/style>\n    <\/div><!-- text-box -->\n \n   <div id=\"text-box-1564373078\" class=\"text-box banner-layer x50 md-x10 lg-x10 y95 md-y90 lg-y95 res-text\">\n                                <div class=\"text dark\">\n              \n              <div class=\"text-inner text-left\">\n                  \n\n<p class=\"p1\"><span class=\"s1\"><b>FECHA DE INSCRIPCI\u00d3N || <\/b>Hasta el 22 de junio, incluido <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>N\u00ba PLAZAS || <\/b>500<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>MODALIDAD || <\/b>Online | Gratuito<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>N\u00ba HORAS || <\/b>5 horas<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>DESTINATARIOS || <\/b>Graduados\/Licenciados en Ciencias de la Actividad F\u00edsica y del Deporte, Periodismo y\/o Comunicaci\u00f3n, y Psicolog\u00eda. T\u00e9cnicos deportivos. Alumnos de grados y ciclos superiores de deporte. Deportistas federados.<\/span><\/p>\n<a rel=\"noopener noreferrer\" href=\"https:\/\/ws226.juntadeandalucia.es\/iadformtools\/modules\/form_builder\/published\/202231_marca_personal_deportista_profesional.php\" target=\"_blank\" class=\"button white lowercase\"  >\n    <span>INSCRIPCIONES<\/span>\n  <\/a>\n\n\n\n              <\/div>\n           <\/div><!-- text-box-inner -->\n                            \n<style scope=\"scope\">\n\n#text-box-1564373078 .text {\n  background-color: rgb(16, 197, 180);\n  font-size: 100%;\n}\n#text-box-1564373078 .text-inner {\n  padding: 10px 25px 10px 25px;\n}\n#text-box-1564373078 {\n  width: 100%;\n}\n\n\n@media (min-width:550px) {\n\n  #text-box-1564373078 {\n    width: 68%;\n  }\n\n}\n\n\n@media (min-width:850px) {\n\n  #text-box-1564373078 {\n    width: 48%;\n  }\n\n}\n<\/style>\n    <\/div><!-- text-box -->\n \n\n        <\/div><!-- .banner-layers -->\n      <\/div><!-- .banner-inner -->\n\n            \n<style scope=\"scope\">\n\n#banner-1398556287 {\n  padding-top: 499px;\n  background-color: rgb(255, 255, 255);\n}\n\n\n@media (min-width:550px) {\n\n  #banner-1398556287 {\n    padding-top: 600px;\n  }\n\n}\n<\/style>\n  <\/div><!-- .banner -->\n\n\n\n<\/div><\/div>\n\n\n<style scope=\"scope\">\n\n<\/style>\n<\/div>\n\n\t\t<\/div><!-- .section-content -->\n\n\t\t\n<style scope=\"scope\">\n\n#section_462248020 {\n  padding-top: 0px;\n  padding-bottom: 0px;\n}\n<\/style>\n\t<\/section>\n\t\n\t<section class=\"section\" id=\"section_548758772\">\n\t\t<div class=\"bg section-bg fill bg-fill  bg-loaded\" >\n\n\t\t\t\n\t\t\t\n\t\t\t\n\n\t\t<\/div><!-- .section-bg -->\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n\t<div id=\"gap-1331769496\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style scope=\"scope\">\n\n#gap-1331769496 {\n  padding-top: 40px;\n}\n<\/style>\n\t<\/div>\n\t\n\n<div class=\"row align-center\"  id=\"row-1232963858\">\n\n<div class=\"col medium-4 small-10 large-4\"  ><div class=\"col-inner\"  >\n\n<h2 class=\"uppercase\"><span style=\"font-size: 150%; color:white\">Descripci\u00f3n del curso<\/span><\/h2>\n<div class=\"is-divider divider clearfix\" style=\"max-width:150px;background-color:rgb(255, 255, 255);\"><\/div><!-- .divider -->\n\n<a rel=\"noopener noreferrer\" href=\"https:\/\/ws226.juntadeandalucia.es\/iadweb\/formacioncontinua\/iad_202231_html5\" target=\"_blank\" class=\"button white is-large\"  >\n    <span>DESCARGAR PROGRAMA<\/span>\n  <i class=\"icon-angle-right\" ><\/i><\/a>\n\n\n\n<\/div><\/div>\n<div class=\"col medium-8 small-10 large-8\"  ><div class=\"col-inner\"  >\n\n<p style=\"color: white;\">Los y las deportistas se han convertido con el paso del tiempo en personas relevantes en nuestra sociedad. Los valores que acompa\u00f1an su desempe\u00f1o profesional, la emocionalidad que evocan y su contribuci\u00f3n al entramado econ\u00f3mico y social les ha proporcionado una posici\u00f3n preeminente que deben ser capaces de explotar.<\/p><p style=\"color: white;\">Con este taller, los\/las deportistas y las personas que los acompa\u00f1an (entrenadores, representantes, comunity managers, psic\u00f3logos, sponsors) aprender\u00e1n estrategias basadas en la psicolog\u00eda y el marketing digital, que les ayudar\u00e1n a potenciar sus estrategias de marca personal derivadas de su actividad deportiva y empezar a sacar r\u00e9dito de esa exposici\u00f3n que les proporciona el deporte ya sea profesional o semiprofesional.<\/p>\n\n<\/div><\/div>\n\n\n<style scope=\"scope\">\n\n<\/style>\n<\/div>\n\n\t\t<\/div><!-- .section-content -->\n\n\t\t\n<style scope=\"scope\">\n\n#section_548758772 {\n  padding-top: 30px;\n  padding-bottom: 30px;\n  background-color: rgb(16, 197, 180);\n}\n<\/style>\n\t<\/section>\n\t\n\t<section class=\"section\" id=\"section_334585621\">\n\t\t<div class=\"bg section-bg fill bg-fill  bg-loaded\" >\n\n\t\t\t\n\t\t\t\n\t\t\t\n\n\t\t<\/div><!-- .section-bg -->\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row\"  id=\"row-182403195\">\n\n<div class=\"col small-12 large-12\"  ><div class=\"col-inner\"  >\n\n<h2 class=\"uppercase\"><span style=\"font-size: 150%; color:rgb(64 138 107)\">DIRECCI\u00d3N<\/span><\/h2>\n<div class=\"is-divider divider clearfix\" style=\"max-width:150px;background-color:rgb(64, 138, 107);\"><\/div><!-- .divider -->\n\n\n<\/div><\/div>\n\n<\/div>\n<div class=\"row row-large align-middle align-center\"  id=\"row-1555270026\">\n\n<div class=\"col medium-5 small-12 large-4\"  ><div class=\"col-inner text-center\" style=\"margin:0px 0px 40px 0px;\" >\n\n<h2><span style=\"color: rgb(64 138 107);\"><span style=\"font-size: 34.56px;\">Mar Rovira Rodr\u00edguez<\/span><\/span><\/h2>\n<h3 style=\"margin-bottom: 0px;\">Fundadora Themoove. Exjugadora profesional de baloncesto. Psic\u00f3loga deportiva. Asesora federativa. Comentarista deportiva en TV. Formadora en competencias profesionales. <\/h3>\n<p>&nbsp;<\/p>\n\t<div id=\"gap-1244939476\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style scope=\"scope\">\n\n#gap-1244939476 {\n  padding-top: 10px;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n<\/div><\/div>\n<div class=\"col hide-for-medium medium-4 small-12 large-4\"  ><div class=\"col-inner\"  >\n\n\t<div id=\"gap-1253708783\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style scope=\"scope\">\n\n#gap-1253708783 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n<\/div><\/div>\n\n\n<style scope=\"scope\">\n\n<\/style>\n<\/div>\n\n\t\t<\/div><!-- .section-content -->\n\n\t\t\n<style scope=\"scope\">\n\n#section_334585621 {\n  padding-top: 50px;\n  padding-bottom: 50px;\n}\n<\/style>\n\t<\/section>\n\t\n\t<section class=\"section\" id=\"section_571493761\">\n\t\t<div class=\"bg section-bg fill bg-fill  bg-loaded\" >\n\n\t\t\t\n\t\t\t\n\t\t\t\n\n\t\t<\/div><!-- .section-bg -->\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row\"  id=\"row-1176139029\">\n\n<div class=\"col small-12 large-12\"  ><div class=\"col-inner\"  >\n\n<h2 class=\"uppercase\"><span style=\"font-size: 150%; color:rgb(64 138 107)\">OBJETIVOS<\/span><\/h2>\n<div class=\"is-divider divider clearfix\" style=\"max-width:150px;background-color:rgb(64, 138, 107);\"><\/div><!-- .divider -->\n\n\n<\/div><\/div>\n\n<\/div>\n<div class=\"row align-center\"  id=\"row-1873158221\">\n\n<div class=\"col small-12 large-12\"  ><div class=\"col-inner\"  >\n\n<div class=\"row align-center\"  id=\"row-700028076\">\n\n<div class=\"col medium-6 small-10 large-6\"  ><div class=\"col-inner\" style=\"margin:0px 0px 0px -10px;\" >\n\n<h3>Marca personal<\/h3>\n<p>Aprender a construir la marca personal a trav\u00e9s del sistema de valores y creencias del deportista.<\/p>\n<h3><span style=\"font-size: 115%;\">T\u00e9cnicas psicol\u00f3gicas<\/span><\/h3>\n<p>Conocer t\u00e9cnicas derivadas de la psicolog\u00eda que ayudan a transmitir con fuerza la marca personal del deportista.<\/p>\n\n<\/div><\/div>\n<div class=\"col medium-6 small-11 large-6\"  ><div class=\"col-inner\" style=\"margin:0px 0px 0px 10px;\" >\n\n<h3><span style=\"font-size: 115%;\">Marketing digital<\/span><\/h3>\n<p>Nociones b\u00e1sicas del marketing digital enfocado a la marca personal.<\/p>\n\n<\/div><\/div>\n\n\n<style scope=\"scope\">\n\n<\/style>\n<\/div>\n\n<\/div><\/div>\n\n\n<style scope=\"scope\">\n\n<\/style>\n<\/div>\n\n\t\t<\/div><!-- .section-content -->\n\n\t\t\n<style scope=\"scope\">\n\n#section_571493761 {\n  padding-top: 30px;\n  padding-bottom: 30px;\n}\n<\/style>\n\t<\/section>\n\t\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":0,"parent":67,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-blank.php","meta":{"footnotes":""},"class_list":["post-2376","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/ws226.juntadeandalucia.es\/iadformaconti\/wordpress\/index.php?rest_route=\/wp\/v2\/pages\/2376","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ws226.juntadeandalucia.es\/iadformaconti\/wordpress\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ws226.juntadeandalucia.es\/iadformaconti\/wordpress\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ws226.juntadeandalucia.es\/iadformaconti\/wordpress\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/ws226.juntadeandalucia.es\/iadformaconti\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2376"}],"version-history":[{"count":2,"href":"https:\/\/ws226.juntadeandalucia.es\/iadformaconti\/wordpress\/index.php?rest_route=\/wp\/v2\/pages\/2376\/revisions"}],"predecessor-version":[{"id":2378,"href":"https:\/\/ws226.juntadeandalucia.es\/iadformaconti\/wordpress\/index.php?rest_route=\/wp\/v2\/pages\/2376\/revisions\/2378"}],"up":[{"embeddable":true,"href":"https:\/\/ws226.juntadeandalucia.es\/iadformaconti\/wordpress\/index.php?rest_route=\/wp\/v2\/pages\/67"}],"wp:attachment":[{"href":"https:\/\/ws226.juntadeandalucia.es\/iadformaconti\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2376"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}