{"id":3942,"date":"2026-03-04T14:54:50","date_gmt":"2026-03-04T13:54:50","guid":{"rendered":"https:\/\/ws226.juntadeandalucia.es\/iadformaconti\/wordpress\/?page_id=3942"},"modified":"2026-03-04T15:07:55","modified_gmt":"2026-03-04T14:07:55","slug":"marketing-deportivo-y-rr-ss-herramientas-digitales-para-profesionales-de-la-salud-y-el-movimiento","status":"publish","type":"page","link":"https:\/\/ws226.juntadeandalucia.es\/iadformaconti\/wordpress\/?page_id=3942","title":{"rendered":"Marketing deportivo y RR. SS.: herramientas digitales para profesionales de la salud y el movimiento"},"content":{"rendered":"\t<section class=\"section\" id=\"section_38394477\">\n\t\t<div class=\"bg section-bg fill bg-fill  bg-loaded\" >\n\n\t\t\t\n\t\t\t\n\t\t\t\n\n\t\t<\/div><!-- .section-bg -->\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n<div class=\"row row-collapse row-full-width\"  id=\"row-253009074\">\n<div class=\"col small-12 large-12\"  ><div class=\"col-inner\"  >\n\n  <div class=\"banner has-hover\" id=\"banner-1677657174\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n            <div class=\"bg fill bg-fill \"><\/div>\n                                    \n                    <\/div><!-- bg-layers -->\n        <div class=\"banner-layers container\">\n            <div class=\"fill banner-link\"><\/div>            \n   <div id=\"text-box-1930809758\" class=\"text-box banner-layer x50 md-x50 lg-x10 y5 md-y5 lg-y10 res-text\">\n                                <div class=\"text \">\n              \n              <div class=\"text-inner text-left\">\n                  \n<h1 style=\"color: #96be2a; font-size: clamp(2.3125rem, 2.1364rem + 0.5634vw, 2.8125rem);\"><strong>Marketing deportivo y RR. SS.: herramientas digitales para profesionales de la salud y el movimiento<br \/><\/strong><\/h1>\n<h4 style=\"color: #96be2a;\">15 de mayo de 2026<\/h4>\n<p>\u00a0<\/p>\n              <\/div>\n           <\/div><!-- text-box-inner -->\n                            \n<style scope=\"scope\">\n\n#text-box-1930809758 .text-inner {\n  padding: 0px 20px 0px 20px;\n}\n#text-box-1930809758 {\n  width: 100%;\n}\n#text-box-1930809758 .text {\n  font-size: 100%;\n}\n\n\n@media (min-width:550px) {\n\n  #text-box-1930809758 {\n    width: 77%;\n  }\n\n}\n\n\n@media (min-width:850px) {\n\n  #text-box-1930809758 {\n    width: 49%;\n  }\n\n}\n<\/style>\n    <\/div><!-- text-box -->\n \n   <div id=\"text-box-1108821406\" class=\"text-box banner-layer x50 md-x10 lg-x10 y100 md-y85 lg-y90 res-text\">\n                                <div class=\"text dark\">\n              \n              <div class=\"text-inner text-left\">\n                  \n<p class=\"p1\"><span class=\"s1\"><b>MODALIDAD || <\/b><em>Online<\/em> en directo<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>N\u00daMERO DE PLAZAS || <\/b>500<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>N\u00ba HORAS || <\/b>5 horas<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>FECHA || <\/b>15 de mayo de 2026<\/span><\/p>\n<p><span class=\"s1\"><b>PERIODO DE INSCRIPCI\u00d3N || <\/b>hasta el 4 de mayo de 2026 inclusive<\/span><\/p>\n<a rel=\"noopener noreferrer\" href=\"https:\/\/ws226.juntadeandalucia.es\/iadformtools\/modules\/form_builder\/published\/202607_marketing_deportivo.php\" target=\"_blank\" class=\"button white lowercase\"  >\n    <span>INSCRIPCIONES<\/span>\n  <\/a>\n\n              <\/div>\n           <\/div><!-- text-box-inner -->\n                            \n<style scope=\"scope\">\n\n#text-box-1108821406 .text {\n  background-color: rgb(150, 190, 42);\n  font-size: 100%;\n}\n#text-box-1108821406 .text-inner {\n  padding: 10px 25px 10px 25px;\n}\n#text-box-1108821406 {\n  width: 100%;\n}\n\n\n@media (min-width:550px) {\n\n  #text-box-1108821406 {\n    width: 68%;\n  }\n\n}\n\n\n@media (min-width:850px) {\n\n  #text-box-1108821406 {\n    width: 48%;\n  }\n\n}\n<\/style>\n    <\/div><!-- text-box -->\n \n        <\/div><!-- .banner-layers -->\n      <\/div><!-- .banner-inner -->\n\n            \n<style scope=\"scope\">\n\n#banner-1677657174 {\n  padding-top: 550px;\n  background-color: rgb(255, 255, 255);\n}\n#banner-1677657174 .bg.bg-loaded {\n  background-image: url(https:\/\/ws226.juntadeandalucia.es\/iadformaconti\/wordpress\/wp-content\/uploads\/2022\/02\/fondo_iad22_area1-scaled.jpg);\n}\n#banner-1677657174 .bg {\n  background-position: 4% 12%;\n}\n\n\n@media (min-width:550px) {\n\n  #banner-1677657174 {\n    padding-top: 690px;\n  }\n\n}\n<\/style>\n  <\/div><!-- .banner -->\n\n\n<\/div><\/div>\n\n<style scope=\"scope\">\n\n<\/style>\n<\/div>\n\t\t<\/div><!-- .section-content -->\n\n\t\t\n<style scope=\"scope\">\n\n#section_38394477 {\n  padding-top: 0px;\n  padding-bottom: 0px;\n}\n<\/style>\n\t<\/section>\n\t\n\t<section class=\"section\" id=\"section_123750073\">\n\t\t<div class=\"bg section-bg fill bg-fill  bg-loaded\" >\n\n\t\t\t\n\t\t\t\n\t\t\t\n\n\t\t<\/div><!-- .section-bg -->\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\t<div id=\"gap-1864220148\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style scope=\"scope\">\n\n#gap-1864220148 {\n  padding-top: 40px;\n}\n<\/style>\n\t<\/div>\n\t\n<div class=\"row align-center\"  id=\"row-1971373644\">\n<div class=\"col medium-4 small-10 large-4\"  ><div class=\"col-inner\"  >\n<h2 class=\"uppercase\"><span style=\"font-size: 150%; color: white;\">Descripci\u00f3n del curso<\/span><\/h2>\n<p>\n<div class=\"is-divider divider clearfix\" style=\"max-width:150px;background-color:rgb(255, 255, 255);\"><\/div><!-- .divider -->\n<a rel=\"noopener noreferrer\" href=\"https:\/\/ws226.juntadeandalucia.es\/iadweb\/formacioncontinua\/iad_programa_202607_marketing_deportivo.pdf\" target=\"_blank\" class=\"button white is-large\"  >\n    <span>VER PROGRAMA<\/span>\n  <i class=\"icon-angle-right\" ><\/i><\/a>\n\n<\/div><\/div>\n<div class=\"col medium-8 small-10 large-8\"  ><div class=\"col-inner\"  >\n<p><span style=\"color: #fafafa;\">Curso te\u00f3rico-pr\u00e1ctico dise\u00f1ado para ayudar a profesionales del ejercicio f\u00edsico, la salud y el movimiento a comunicar mejor su trabajo, construir una marca s\u00f3lida y utilizar las redes sociales de forma estrat\u00e9gica, \u00e9tica y sostenible.<\/span><\/p>\n<p><span style=\"color: #fafafa;\">La formaci\u00f3n aborda los conceptos b\u00e1sicos de marketing deportivo y marca personal, adaptados al contexto sanitario y del movimiento, y los aterriza en herramientas pr\u00e1cticas para el d\u00eda a d\u00eda: c\u00f3mo definir tu propuesta de valor, qu\u00e9 contenidos compartir, c\u00f3mo organizarte, y c\u00f3mo usar plataformas como Instagram, TikTok, YouTube o LinkedIn sin sentir que te est\u00e1s \u00abvendiendo\u00bb constantemente.<\/span><\/p>\n<\/div><\/div>\n\n<style scope=\"scope\">\n\n<\/style>\n<\/div>\n\t\t<\/div><!-- .section-content -->\n\n\t\t\n<style scope=\"scope\">\n\n#section_123750073 {\n  padding-top: 30px;\n  padding-bottom: 30px;\n  background-color: rgb(150, 190, 42);\n}\n<\/style>\n\t<\/section>\n\t\n\t<section class=\"section\" id=\"section_1854167367\">\n\t\t<div class=\"bg section-bg fill bg-fill  bg-loaded\" >\n\n\t\t\t\n\t\t\t\n\t\t\t\n\n\t\t<\/div><!-- .section-bg -->\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n<div class=\"row\"  id=\"row-488931187\">\n<div class=\"col small-12 large-12\"  ><div class=\"col-inner\"  >\n<h1 style=\"color: #96be2a; font-size: 45px;\"><strong>DIRECCI\u00d3N<\/strong><\/h1>\n<p>\n<div class=\"is-divider divider clearfix\" style=\"max-width:150px;background-color:rgb(150, 190, 42);\"><\/div><!-- .divider -->\n<\/div><\/div>\n<\/div>\n<div class=\"row row-large align-middle align-center\"  id=\"row-144181430\">\n<div class=\"col medium-5 small-12 large-7\"  ><div class=\"col-inner text-center\" style=\"margin:0px 0px 40px 0px;\" >\n<h1 style=\"color: #96be2a; font-size: 45px;\"><strong>Carmen Men\u00e9ndez Granados<\/strong><\/h1>\n<p>Graduada en Ciencias del Deporte. M\u00e1ster en Gesti\u00f3n Deportiva<\/p>\n\t<div id=\"gap-337571318\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style scope=\"scope\">\n\n#gap-337571318 {\n  padding-top: 10px;\n}\n<\/style>\n\t<\/div>\n\t\n<\/div><\/div>\n<div class=\"col hide-for-medium medium-1 small-12 large-1\"  ><div class=\"col-inner\"  >\n\t<div id=\"gap-573481654\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style scope=\"scope\">\n\n#gap-573481654 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n<\/div><\/div>\n\n<style scope=\"scope\">\n\n<\/style>\n<\/div>\n\t\t<\/div><!-- .section-content -->\n\n\t\t\n<style scope=\"scope\">\n\n#section_1854167367 {\n  padding-top: 50px;\n  padding-bottom: 50px;\n}\n<\/style>\n\t<\/section>\n\t\n\t<section class=\"section\" id=\"section_2003224576\">\n\t\t<div class=\"bg section-bg fill bg-fill  bg-loaded\" >\n\n\t\t\t\n\t\t\t\n\t\t\t\n\n\t\t<\/div><!-- .section-bg -->\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n<div class=\"row\"  id=\"row-62727189\">\n<div class=\"col small-12 large-12\"  ><div class=\"col-inner\"  >\n<h1 style=\"color: #96be2a; font-size: 45px;\"><strong>OBJETIVOS<\/strong><\/h1>\n<p>\n<div class=\"is-divider divider clearfix\" style=\"max-width:150px;background-color:rgb(150, 190, 42);\"><\/div><!-- .divider -->\n<\/div><\/div>\n<\/div>\n<div class=\"row align-center\"  id=\"row-1547220732\">\n<div class=\"col small-12 large-12\"  ><div class=\"col-inner\"  >\n<div class=\"row align-center\"  id=\"row-726676505\">\n<div class=\"col medium-6 small-10 large-6\"  ><div class=\"col-inner\" style=\"margin:0px 0px 0px -10px;\" >\n<h3>Marketing deportivo y <span style=\"font-size: 100%;\">marca personal<\/span><\/h3>\n<p>Comprender los fundamentos del marketing deportivo y la marca personal aplicados a profesionales de la salud y el movimiento.<\/p>\n<h3><span style=\"font-size: 100%;\">Propuesta de valor<\/span><\/h3>\n<p>Identificar y definir la propia propuesta de valor y el p\u00fablico objetivo, clarificando a qui\u00e9n nos dirigimos, c\u00f3mo y con qu\u00e9 prop\u00f3sito.<\/p>\n<h3><span style=\"font-size: 100%;\">Redes sociales profesionales<\/span><\/h3>\n<p>Conocer las principales redes sociales y sus usos espec\u00edficos en el \u00e1mbito profesional: divulgaci\u00f3n, captaci\u00f3n, fidelizaci\u00f3n y construcci\u00f3n de comunidad.<\/p>\n<\/div><\/div>\n<div class=\"col medium-6 small-11 large-6\"  ><div class=\"col-inner\" style=\"margin:0px 0px 0px 10px;\" >\n<h3>Estrategia de <span style=\"font-size: 100%;\">contenidos<\/span><\/h3>\n<p>Aprender a dise\u00f1ar una estrategia b\u00e1sica de contenidos: tipos de publicaciones, frecuencia, formatos y mensajes clave.<\/p>\n<h3><span style=\"font-size: 100%;\">Comunicaci\u00f3n \u00e9tica<\/span><\/h3>\n<p>Adquirir herramientas pr\u00e1cticas para comunicar con claridad, cercan\u00eda y \u00e9tica profesional, evitando el intrusismo y el sensacionalismo.<\/p>\n<h3><span style=\"font-size: 100%;\">Plan de acci\u00f3n<\/span><\/h3>\n<p>Desarrollar un plan de acci\u00f3n personalizado para implementar en redes sociales y otros canales digitales tras el curso.<\/p>\n<\/div><\/div>\n\n<style scope=\"scope\">\n\n<\/style>\n<\/div>\n<\/div><\/div>\n\n<style scope=\"scope\">\n\n<\/style>\n<\/div>\n\t\t<\/div><!-- .section-content -->\n\n\t\t\n<style scope=\"scope\">\n\n#section_2003224576 {\n  padding-top: 30px;\n  padding-bottom: 30px;\n}\n<\/style>\n\t<\/section>\n\t\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":2529,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-blank.php","meta":{"footnotes":""},"class_list":["post-3942","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/ws226.juntadeandalucia.es\/iadformaconti\/wordpress\/index.php?rest_route=\/wp\/v2\/pages\/3942","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ws226.juntadeandalucia.es\/iadformaconti\/wordpress\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ws226.juntadeandalucia.es\/iadformaconti\/wordpress\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ws226.juntadeandalucia.es\/iadformaconti\/wordpress\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/ws226.juntadeandalucia.es\/iadformaconti\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3942"}],"version-history":[{"count":8,"href":"https:\/\/ws226.juntadeandalucia.es\/iadformaconti\/wordpress\/index.php?rest_route=\/wp\/v2\/pages\/3942\/revisions"}],"predecessor-version":[{"id":3953,"href":"https:\/\/ws226.juntadeandalucia.es\/iadformaconti\/wordpress\/index.php?rest_route=\/wp\/v2\/pages\/3942\/revisions\/3953"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ws226.juntadeandalucia.es\/iadformaconti\/wordpress\/index.php?rest_route=\/wp\/v2\/media\/2529"}],"wp:attachment":[{"href":"https:\/\/ws226.juntadeandalucia.es\/iadformaconti\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3942"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}